Metaverse Week: what’s coming up

The Metaverse Week – An Introduction

The metaverse has featured widely in future predictions for where digital innovations will take us next. This opening session will set the scene for the sessions to come.

We will discuss:

  • what the metaverse is – or could be,
  • the opportunities that it could offer,
  • early metaverse activity and positioning that we are already seeing in the market and
  • some of the big issues that it raises, putting the topics to be discussed in later sessions in this series into context.

Date: Monday 28 February 2022, 10:00 – 10:45 GMT

Speakers: Tom Harding, Catherine HammonNick Kempton and Tom Wijman, Head of Reports & Forecasting at Newzoo

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Work in the Metaverse

With remote working becoming the ‘new norm’, attention now turns to the future of work 3.0 – work in the metaverse. In this webinar, we will explore what work in the metaverse might look like, with a spotlight on the following considerations:

  • Mental health in the metaverse,
  • Upskilling / reskilling and job trends,
  • Privacy in the metaverse,
  • Evolution of employment claims in the metaverse.

Date: Tuesday 01 March 2022, 10:00 – 10:45 GMT

Speakers: David Plitt, Alex Farrell-Thomas and Jerome Scapoli

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Commerce in the Metaverse

This session will examine key considerations when looking at commerce and how we can use data in the metaverse, including:

  • Commerce and content that stays within the metaverse,
  • Commerce that crosses out of the metaverse,
  • Data considerations within the metaverse.

Date: Tuesday 01 March 2022, 16:00 – 16:45 GMT

Speakers: Tom Harding, Gianluigi Marino and Mark Taylor

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IP in the Metaverse

How will intellectual property (IP) be protected, exploited and enforced in the metaverse? The metaverse will undoubtedly be filled with a wide range of IP protected virtual objects and content. In this webinar, we will explore:

  • How could brands be exploited and protected
  • Who will own and control IP created within the metaverse
  • Who will be responsible for unauthorised use of IP and how will IP rights be enforced

Date: Wednesday 02 March 2022, 10:00 – 10:45 GMT

Speakers: Robert Briske, Julia Darcel and Robert Guthrie

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Advertising in the metaverse

Advertisers are becoming aware of new opportunities for their brands and products to feature in the metaverse to target new and existing customer audiences. In this webinar we shall consider some of the big questions around advertising in the metaverse, such as:

  • What are the opportunities in the metaverse for brands?
  • How will brands ensure brand safety within a world they have little control over?
  • How will in-metaverse ads be identified and how can existing advertising regulations be adhered to?
  • How will advertising regulars view advertising in the metaverse?
  • What are some of the key IP, data and regulatory issues that brands considering a step into the metaverse as part of their ad campaigns should be aware of?

We are delighted to be joined by a Rhys Hancock, the co-founder and MD of Metavision.

Date: Wednesday 02 March 2022, 16:00 – 16:45 GMT

Speakers: Anna Williams, Robert Briske, Marie-Laure Pidoux and Rhys Hancock, co-founder and MD of Metavision

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Blockchain in the metaverse

In this session we will be looking at the various commercial and regulatory issues around NFTs and cryptocurrency, including:

  • Cryptocurrency in the metaverse
  • NFTs and art
  • Token regulation including NFTs
  • GDPR and Metaverse – including the use of metaverse to value personal data.

Date: Thursday 03 March 2022, 09:00 – 09:45 GMT

Speakers: Ryan Su, Ian McKenzie, Xavier Pican and Tanja Aschenbeck

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Regulation on the Digital Horizon

Games and social networks evolving into metaverses need to consider a regulatory landscape that is also evolving – and that may place these networks in different regulatory categories as functionalities and content are added. In this session, our lawyers hone in on 3 areas, using a case study of a live concert in the metaverse:

  • Video and music content issues in the metaverse
  • Data and Artificial Intelligence
  • Content restrictions and policing toxic participants: Youth protection, hate speech and online safety

Date: Thursday 03 March 2022, 16:00 – 16:45 GMT

Speakers: Felix HilgertTamara QuinnJamie Heatly, Emma Finlayson and Philipp Sümmermann

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