Media and Entertainment webinars – The full programme

Digitalisation of advertising

Our international team of advertising and digitalisation specialists discussed the impact the digitalisation trends are having on marketing currently and what future advertising opportunities may also exist for brands, including:

  • The future development of the AdTech ecosystem.
  • Advertising opportunities within the metaverse.
  • The use of AI, AR and VR within advertising and the key legal issues to be aware of.
  • The key contractual issues to be considered by advertisers and their suppliers when advertising becomes increasingly more digitally focused.

Date: Monday 25 April 2022, 09:00 – 10:00 BST

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Online safety: the impact of regulation in a digital world

Our international Digital Commerce, Platforms and Social Media team focused on how online harms laws and related proposals are transforming the way in which user-generated content platforms are expected to keep users safe. This included an update on the impact of:

  • The UK Online Safety Bill.
  • Digital Services Act.
  • French Separatism law.
  • German Youth Protection Act.

Date: Wednesday 18 May 2022, 09:00 – 10:00 BST

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Future of TV: legal challenges and opportunities in 2022

Studio space battles and talent wars: Recognising legal issues to mitigate risk and maximise commercial opportunities.

At this webinar, we delved into issues including:

  • Current lease terms trends in real estate contracts, tips and risks to be aware of.
  • Freelancers and the impact IR35, keeping your talent and current risk trends.

Date: Tuesday 21 June 2022, 09:00 – 10:00 BST

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Future of sport – a focus on NFTs

At this webinar we covered in detail one of the hot topics in the sports industry – NFTs. This session has a particular focus on sport but will also be of interest to anyone in the entertainment industry thinking of how they might be able to utilise NFTs to allow fans/followers to get closer to them, and anyone looking to learn more about some the practical issues associated with NFTs, including:

  • Contractual considerations.
  • The regulatory landscape.
  • IP rights.
  • Case studies.

Date: Tuesday 26 July 2022, 09:00 – 10:00 BST

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